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Synthetic packshots for a catalogue — illustrative still (sample)

Synthetic packshots for a catalogue

Sample — this is an illustrative project. The imagery is generated and the client is generic. It is here to show the shape of a case study, and it is replaced as real productions are published.

A catalogue of product images built without a packshot day, from a small set of reference stills and CAD.

A handful of real references anchored the material and scale; the rest of the range was generated to match and checked by eye.

Every image was reviewed against the physical product before delivery, because a plausible-but-wrong finish is worse than none.

Client
A homeware retailer
Category
AI media
Year
2026
Location
Remote
Services
Synthetic product photographyGenerative visualsAI post production

Credits

Art direction
XcellStudio
Generation
XcellStudio
Retouching
XcellStudio

Next

  1. 01A generated campaign for a skincare labelAI media2026
  2. 02A hillside residence at the blue hourPhotography2026
  3. 03A season of plates for a chef’s tablePhotography2026
  4. 04A brand film for a coastal resortVideography2026

Something likethis one?

Tell us what the work has to do. We will come back with a treatment, a crew and a date — not a rate card.