Sample study. This is illustrative content showing the shape of the work, not a real client outcome. It is excluded from search indexing.
Brand identity
One identity across nine sites
A brand that survives the print shop
Identity system, stationery and signage for a clinic group that had grown by acquisition and had four logos to show for it.
- Client
- A regional clinic group
- Work
- Brand identity
- Sector
- Healthcare
- Year
- 2026
Results
- Logos in circulation
- 1, down from 4
- Applications specified
- 22
- Print proofs before sign-off
- Every one
The story
The challenge
Four practices, four logos, and a patient letter that looked different depending on which site sent it. The last agency delivered a logo file and a PDF; nobody could reproduce the colour in print.
The approach
The identity was specified as a system — type, colour in both CMYK and RGB, spacing rules, a signage kit — rather than as a mark. Every application was proofed at the printer before sign-off.
What we built
A wordmark and symbol, a guideline document the practice managers can actually follow, stationery and signage artwork for all nine sites, and a design subscription for whatever comes next.
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