Sample study. This is illustrative content showing the shape of the work, not a real client outcome. It is excluded from search indexing.
Paid ads & SEO
Cost per booking, not cost per click
Bookings you can trace to a keyword
Search ads and local SEO run against one number — booked appointments — instead of two agencies reporting on two dashboards.
- Client
- A dental chain
- Work
- Paid ads & SEO
- Sector
- Healthcare
- Year
- 2026
Results
- Channels reported
- On one number
- Agencies involved
- 1, down from 2
- Reporting cadence
- Monthly, plain English
The story
The challenge
A paid-search agency reported clicks and an SEO agency reported rankings. Neither number was a patient in a chair, and the practices could not tell which spend was working.
The approach
Booking tracked end to end first, so every channel reported on the same outcome. Paid search and local SEO were then run by one team against that number, with a monthly note in plain English.
What we built
Search campaigns per practice with call and form tracking, local listings and location pages for organic, and a single monthly report: what was spent, what was booked, what it cost per booking.
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