Sample study. This is illustrative content showing the shape of the work, not a real client outcome. It is excluded from search indexing.
Short-form video
A month of content from one day
Thirty cuts a month from one shoot day
A monthly shoot turned into short-form cuts for three platforms, on a subscription rather than a per-video quote.
- Client
- A fitness equipment brand
- Work
- Short-form video
- Sector
- Consumer goods
- Year
- 2026
Results
- Cuts per month
- 30
- Shoot days per month
- 1
- Turnaround per cut
- Printed on the plan
The story
The challenge
Every video was quoted, briefed and approved separately. The brand posted when an edit happened to be ready, which was rarely when the product launched.
The approach
One shoot day a month planned against the content calendar, and an editing subscription with a fixed turnaround per cut, so the schedule drove the work rather than the other way round.
What we built
A monthly shoot, thirty vertical cuts with platform-specific captions and hooks, a shared review queue, and a posting plan the marketing lead controls.
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